Project Details

Evolved By Nature, formerly known as Silk Inc., faced the challenge of communicating their invisible yet revolutionary technology—pure liquid silk protein—to partners and the public. This innovation offers a non-toxic alternative to harmful petrochemicals across industries. They needed a brand to make the invisible problem visible and ignite a green chemistry movement.

We rebranded the company as Evolved By Nature, a name that integrates seamlessly with partner brands (e.g., Nike*Evolved By Nature), emphasizing collaboration and a shared commitment to sustainability. To make the unseen noticeable, we adopted the asterisk as the brand mark. The asterisk signals that there's more beneath the surface—a prompt for consumers to look closer. This visual device cleverly indicates when a product has been "evolved by nature," encouraging people to recognize hidden benefits.

To represent the fusion of nature and science, we created a custom variable typeface that evolves between sans and serif styles to suit different industries, capturing the dynamic relationship between natural elements and technological innovation.

As the project lead, I collaborated with a multidisciplinary team to craft a brand identity that highlights the unseen. By uniting our creative strengths, we ensured every aspect of the brand enhances engagement and positions Evolved By Nature as a pioneer in sustainable technology.

Credits

SVP, ECD Global Head of Design: Ren Rigby
Group Creative Director: Ryan Atkinson
Head of Verbal Design: Jenn Vano
Creative Director: Augustus Cook 
Design: Ryan Atkinson, Sam McGuinness, Kayla Watson, Alexis Waller, Bruno Da Silva, Bernise Wong  
Art Director: Bruno Da Silva
3D Artist: Gavin Shapiro
Animator: Gavin Shapiro
Verbal Design: Jenn Vano, Corey Lewis, Julianna Roppo, Andy Green
Type Design: Mathieu Réguer

Evolved By Nature
Branding, Motion Design, Brand Behavior Design, Art Direction, Packaging
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Evolved By Nature, formerly known as Silk Inc., faced the challenge of communicating their invisible yet revolutionary technology—pure liquid silk protein—to partners and the public. This innovation offers a non-toxic alternative to harmful petrochemicals across industries. They needed a brand to make the invisible problem visible and ignite a green chemistry movement.

We rebranded the company as Evolved By Nature, a name that integrates seamlessly with partner brands (e.g., Nike*Evolved By Nature), emphasizing collaboration and a shared commitment to sustainability. To make the unseen noticeable, we adopted the asterisk as the brand mark. The asterisk signals that there's more beneath the surface—a prompt for consumers to look closer. This visual device cleverly indicates when a product has been "evolved by nature," encouraging people to recognize hidden benefits.

To represent the fusion of nature and science, we created a custom variable typeface that evolves between sans and serif styles to suit different industries, capturing the dynamic relationship between natural elements and technological innovation.

As the project lead, I collaborated with a multidisciplinary team to craft a brand identity that highlights the unseen. By uniting our creative strengths, we ensured every aspect of the brand enhances engagement and positions Evolved By Nature as a pioneer in sustainable technology.

SVP, ECD, Global Head of Design

Ren Rigby

Group Creative Director

Ryan Atkinson

Head of Verbal Design

Jenn Vano

Creative Director

Augustus Cook

Design

Ryan Atkinson, Augustus Cook, Sam McGuinness, Kayla Watson, Alexis Waller, Bruno Da Silva, Bernise Wong

Verbal Design

Jenn Vano, Corey Lewis, Julianna Roppo, Andy Green

Art Direction

Bruno Da Silva

3D Artist

Gavin Shapiro

Animation

Gavin Shapiro, Akira Thompson

Type Design

Mathieu Réguer

Awards / Features

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI

JOHANNESBURG 🡒 BAHRAIN 🡒 DUBAI 🡒 SYDNEY 🡒 DUBAI 🡒 NEW YORK

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI