Project Details

Evolved By Nature, formerly known as Silk Inc., faced the challenge of communicating their invisible yet revolutionary technology—pure liquid silk protein—to partners and the public. This innovation offers a non-toxic alternative to harmful petrochemicals across industries, but its benefit is impossible to see. So we built a brand about the invisible, designed from cues that make you stop and notice.

We rebranded the company as Evolved By Nature, a name that integrates seamlessly with partner brands (e.g., Nike*Evolved By Nature), emphasizing collaboration and a shared commitment to sustainability. That asterisk became the brand itself: a small signal that there's more here than meets the eye — a cue to stop and look closer.

Nature meeting science was represented by a custom variable typeface that evolves between sans to serif and bold to light. The flexibility of the typeface enables the brand to show up differently as it grows to meet the many different industries it will serve.

The approach paid off: Chanel became the first large-scale fashion house to back Evolved By Nature, partnering to explore sustainable, high-quality fabric innovation.

Credits

SVP, ECD Global Head of Design: Ren Rigby
Group Creative Director: Ryan Atkinson
Head of Verbal Design: Jenn Vano
Creative Director: Augustus Cook 
Design: Ryan Atkinson, Sam McGuinness, Kayla Watson, Alexis Waller, Bruno Da Silva, Bernise Wong  
Art Director: Bruno Da Silva
3D Artist: Gavin Shapiro
Animator: Gavin Shapiro
Verbal Design: Jenn Vano, Corey Lewis, Julianna Roppo, Andy Green
Type Design: Mathieu Réguer

Evolved By Nature
Branding, Motion Design, Brand Behavior Design, Art Direction, Packaging
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Evolved By Nature, formerly known as Silk Inc., faced the challenge of communicating their invisible yet revolutionary technology—pure liquid silk protein—to partners and the public. This innovation offers a non-toxic alternative to harmful petrochemicals across industries, but its benefit is impossible to see. So we built a brand about the invisible, designed from cues that make you stop and notice.

We rebranded the company as Evolved By Nature, a name that integrates seamlessly with partner brands (e.g., Nike*Evolved By Nature), emphasizing collaboration and a shared commitment to sustainability. That asterisk became the brand itself: a small signal that there's more here than meets the eye — a cue to stop and look closer.

Nature meeting science was represented by a custom variable typeface that evolves between sans to serif and bold to light. The flexibility of the typeface enables the brand to show up differently as it grows to meet the many different industries it will serve.

The approach paid off: Chanel became the first large-scale fashion house to back Evolved By Nature, partnering to explore sustainable, high-quality fabric innovation. 

SVP, ECD, Global Head of Design

Ren Rigby

Group Creative Director

Ryan Atkinson

Head of Verbal Design

Jenn Vano

Creative Director

Augustus Cook

Design

Ryan Atkinson, Augustus Cook, Sam McGuinness, Kayla Watson, Alexis Waller, Bruno Da Silva, Bernise Wong

Verbal Design

Jenn Vano, Corey Lewis, Julianna Roppo, Andy Green

Art Direction

Bruno Da Silva

3D Artist

Gavin Shapiro

Animation

Gavin Shapiro, Akira Thompson

Type Design

Mathieu Réguer

Awards / Features

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI

JOHANNESBURG 🡒 BAHRAIN 🡒 DUBAI 🡒 SYDNEY 🡒 DUBAI 🡒 NEW YORK

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI