Moving footage, moving brand.

When it comes to rebranding what the client felt a cultural icon, it's no easy task. The brief was to retain the horse icon and refresh the brand for the 10th year of the Dubai International Film Festival. 

Due to the nature of the event, and the fact that it's all based around film — we felt that a dynamic identity would be the right fit — moving footage, moving brand. In all aspects of the identity you get the idea of movement, weather it's the bars or type or the 3D sculptural horse which changes rotation. Unfortunately though, you can't win them all.