Music Television on coke.
Coke Studio is a music television series that features live studio-recorded music performances by various artists. The show's rallying idea is to bring together artists from the East and the West and create a hybrid fusion of their sound. We worked with Coca Cola Middle east to devise a meaningful visual information system(VIS) to reflect this fusion.
A new vision for Audio.
To avoid visual clichés that can are typically associated with the music category we devised a system that was deeply routed in the foundation of music itself — a system based on sound. We looked to the pentatonic scale (a musical scale devised of 5 notes) as the core for design elements to emit from in a radial manner similar to the movement of a soundwave. A series of different patterns were created to symbolize east and west — which were combined in multiple different ways to depict the fusion of the two.