Getting the people of Sydney to eat all their vegetables.

We worked with the City of Sydney to reduce the amount of waste people create when throwing away their excess food. The primary brief was to create a poster showing the statistics of food waste and drive the people of Sydney to a website that would educate them about it. We created a series of posters to do it.

Although shocking — the statistics themselves did not seem enough to convince our audience to start committing to change. We decided to use cheeky eye-catching headlines to communicate how to save your food and supported it with the statistics and a call to action.

Eat your heart out.

Visually the headlines needed to be incredibly striking. Working with 3D artist James Elgie we created deliciously captivating headlines that not only got our audiences attention but has inspired change (according to the statistics given to us by the City of Sydney after the campaign had run).