Paragon

Branding, Art Direction, UX/UI, Motion Design, Brand and Web 3 Strategy, Integrated Brand Tools



Awards / Features

Behance Features: 1 × The Best of Behance

Project Details

Paragon had built something genuinely new — a platform that made high-value NFTs accessible through rentals — but the market couldn't see past speculation. To most people an NFT was an asset to flip, not to use. The brand had to make the real value legible.

The unlock was a simple reframe: owning an NFT is really about access — to events, experiences, airdrops, gated communities. That let us reposition Paragon from a rental marketplace to an "NFT Experience Platform," and the identity followed from it.

With this new positioning, we designed a cohesive visual and verbal identity encapsulating Paragon's innovative spirit. Replacing the central "A" in the logo with our brand symbol, the "Explorers." The Explorers form the foundation of our brand system, encapsulating our behaviors: leading new technologies, expanding blockchain possibilities, and uniting communities through engaging experiences.

Designed as one connected experience, brand and product reinforced the same idea at every touchpoint: the value of an NFT is what it lets you do.

 

Credits

Creative Direction: Ryan Atkinson
Associate Creative Director: Joanna Durkalec
Design Director: Bruno Ponzini
Designers: Joanna Durkalec, Bruno Ponzini, Cait Rathvon
Lead Animator: Byron Segundo
Animation Support: Joanna Durkalec, Ryan Atkinson
Head of Verbal Design: Kate Magoc
Verbal Design: Deborah Ten, Michael Podell
Creative Technologist: Gal Shaya 
Lead Strategist (and CEO): Saneel Radia
Web 3 Strategy: Ashley Chung

TrianglesCompNew
BoosterPacks2
BoosterPacks_UI2
Website3
CardAnimation01B
AnimatedIcons
HR_APP_INTERFACEx4B
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InvisFriends
PG_Field 2
Paragon_Playbook
Playbook
PG_Rotate 2
Paragon_SocialPosts_Wide
PG_TwitterPost_NFT_Of_The_Month 2
PG_TwitterPost_Focus_on
PG_TwitterPost_New_Collection
Paragon_Bottle
Tee-Closeup
Light
T-ShirtAndCap
StickersonPole
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OOH_03

Paragon
Branding, Art Direction, UX/UI, Motion Design, Brand and Web 3 Strategy, Integrated Brand Tools
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Paragon had built something genuinely new — a platform that made high-value NFTs accessible through rentals — but the market couldn't see past speculation. To most people an NFT was an asset to flip, not to use. The brand had to make the real value legible.

The unlock was a simple reframe: owning an NFT is really about access — to events, experiences, airdrops, gated communities. That let us reposition Paragon from a rental marketplace to an "NFT Experience Platform," and the identity followed from it.

With this new positioning, we designed a cohesive visual and verbal identity encapsulating Paragon's innovative spirit. Replacing the central "A" in the logo with our brand symbol, the "Explorers." The Explorers form the foundation of our brand system, encapsulating our behaviors: leading new technologies, expanding blockchain possibilities, and uniting communities through engaging experiences.

Designed as one connected experience, brand and product reinforced the same idea at every touchpoint: the value of an NFT is what it lets you do.

Creative Direction

Ryan Atkinson

Associate Creative Director

Joanna Durkalec

Design Director

Bruno Ponzini

Designers

Joanna Durkalec, Bruno Ponzini

Iconography Designer

Cait Rathvon

Lead Animator

Byron Segundo

Animation Support

Joanna Durkalec, Ryan Atkinson

Head of Verbal Design

Kate Magoc

Verbal Designers

Deborah Ten, Michael Podell

Creative Technologist

Gal Shaya

CEO, CIO

Saneel Radia

Lead Strategist, Web 3 Strategist

Ashley Chung

Head of Account

Christina Hemsworth

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI

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©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI