Project Details

Deliveroo UAE tasked us with promoting their commitment to delivery service quality and training, emphasizing the importance of food arriving in perfect condition. Our objective was to highlight the crucial role of "delivery" in the dining experience.

We made The One-Star Cookbook: a high-end cookbook of 36 dishes, each one reverse-engineered from a real one-star review of a delivery gone wrong.

The lavish production is the joke, gorgeous photography of meals in comically ruined states, recipes named "Car-Door-Squeezed Eggs Benedict" and "Bicycle-Ride-Shaken Shakshuka." Coloured tip-in pages reveal "The One-Star Touch" that ruined each dish, with the actual review printed on the back.

Every detail plays it straight, which is exactly what makes it land — and what positions Deliveroo as the one that doesn't let it happen.

Credits

Chief Creative Officer: Fadi Yaish
Creative Direction: Ryan Atkinson, Jamie Kennaway, Saymon Medeiros
Design Direction: Ryan Atkinson
Digital Design Direction: Diogo Borges
Editorial Design & Layout: Ryan Atkinson
Copywriting: Jamie Kennaway, Ryan Atkinson
Photographer: Magali Polverino
Design Support: Thomas Larthe, Elsa Antoun
Project Manager: Lama Halimeh
Client: Deliveroo

One-Star Cookbook
Campaign, Editorial Design, Design Thinking, Design Production
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Deliveroo UAE tasked us with promoting their commitment to delivery service quality and training, emphasizing the importance of food arriving in perfect condition. Our objective was to highlight the crucial role of "delivery" in the dining experience.

We made The One-Star Cookbook: a high-end cookbook of 36 dishes, each one reverse-engineered from a real one-star review of a delivery gone wrong.

The lavish production is the joke, gorgeous photography of meals in comically ruined states, recipes named "Car-Door-Squeezed Eggs Benedict" and "Bicycle-Ride-Shaken Shakshuka." Coloured tip-in pages reveal "The One-Star Touch" that ruined each dish, with the actual review printed on the back.

Every detail plays it straight, which is exactly what makes it land — and what positions Deliveroo as the one that doesn't let it happen.

Chief Creative Officer

Fadi Yaish

Creative Direction

Ryan Atkinson, Jamie Kennaway, Saymon Medeiros

Design Direction

Ryan Atkinson

Digital Design Direction

Diogo Borges

Editorial Design & Layout

Ryan Atkinson

Copywriting

Jamie Kennaway, Ryan Atkinson

Photography

Magali Polverino

Design Support

Thomas Larthe, Elsa Antoun

Project Manager

Lama Halimeh

Awards/Accolades

D&AD: 4 × Wood Pencil
Art Directors Club NY: 1 × Gold Cube
The One Show: 1 × Silver Pencil, 2 × Merit
Cannes Lions: 1 × Silver lion
Clios: 2 × Gold, 1 × Silver

Website

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