Fierce Finance
Branding, Art Direction, Motion Design, UX/UI
Project Details
Fierce Finance does something most finance apps don't: it unifies a user's entire financial life — CeFi and DeFi in one place, and lets them borrow against their crypto. In a category full of disjointed, single-purpose apps, the brand had to stand for exactly that: one clear view of everything.
So we made the brand a direct analogue of the product's advantage. A set of simple modular shapes stands in for the different parts of a portfolio, assembling into a single picture — an elegant identity for an elegant solution. The product works the same way: tap in for detail, tap out for the whole picture, the brand's logic made tangible in the interface.
Brand and product built from one idea gave a young company a credible way to stand against the incumbents.
Credits
Group Creative Director: Ryan Atkinson
Creative Director, Product: Matty Woodward
Designers: Paulo Assuncao, Guadalupe Gonzalez, Junsun Ko, Malissa Smith
Head of Verbal Design: Jenn Vano
Verbal Designers: Rachell Cantrell, Tatiana Gallardo
Animators: Nicholas Karlovich
Fierce Finance
Branding, Product UX/UI, Motion Design
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Fierce Finance does something most finance apps don't: it unifies a user's entire financial life — CeFi and DeFi in one place, and lets them borrow against their crypto. In a category full of disjointed, single-purpose apps, the brand had to stand for exactly that: one clear view of everything.
So we made the brand a direct analogue of the product's advantage. A set of simple modular shapes stands in for the different parts of a portfolio, assembling into a single picture — an elegant identity for an elegant solution. The product works the same way: tap in for detail, tap out for the whole picture, the brand's logic made tangible in the interface.
Brand and product built from one idea gave a young company a credible way to stand against the incumbents.
Group Creative Director
Ryan Atkinson
Creative Director, Product
Matty Woodward
Head of Verbal Design
Jenn Vano
Design
Paulo Assuncao, Guadalupe Gonzalez, Junsun Ko, Malissa Smith
Experience Design
Matty Woodward, Paulo Assuncao, Guadalupe Gonzalez
Verbal Design
Jenn Vano, Rachel Cantrell, Giselle Childs
Animation
Nicholas Karlovich
©RA 2009 — 2024
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©RA 2009 — 2024
DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI