Project Details

Express Scripts Pharmacy had been delivering medication to people's homes since 1986, with an edge most patients never heard about: specialist pharmacists on call 24/7. The job was to modernise the brand around that promise and carry it across a new website and a launch campaign of films, print, and digital.

We built the identity around the "X factor" — Express Scripts Pharmacy as the essential element in a patient's wellbeing — and let it work on three levels at once: visual, verbal, and behavioural. On the website that meant stripping navigation back so people could reach a pharmacist, manage prescriptions, and find what they needed without friction. In the campaign it meant real stories of care arriving exactly when it was needed.

Express Script's "X Factor" ensured the brand promise actually showed up in every experience, everywhere, in every way it was needed.

Credits

SVP, ECD, Global Head of Design: Ren Rigby
Group Creative Director: Ryan Atkinson
Head of Verbal Design: Jenn Vano
Design Direction: Bethany Kennedy
Design: Ryan Atkinson, Kinzie Burke, Brigit Hickey, Bruno Da Silva, Nacho Frigeni
Verbal Design: Jenn Vano, Giselle Childs  
Art Direction: Ryan Atkinson, Bruno Da Silva
Animation: Gavin Shapiro
Campaign Art and Copy: Katie Edmondson, Katie Yoder, Babo Schokker
Campaign Roll out team: Josefina Casellas 
Executive Producer: Jesu Pesara

Express Scripts Pharmacy
Branding, Motion Design, Brand Behavior Design, UX/UI, Art Direction, Campaign Creative
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Express Scripts Pharmacy had been delivering medication to people's homes since 1986, with an edge most patients never heard about: specialist pharmacists on call 24/7. The job was to modernise the brand around that promise and carry it across a new website and a launch campaign of films, print, and digital.

We built the identity around the "X factor" — Express Scripts Pharmacy as the essential element in a patient's wellbeing — and let it work on three levels at once: visual, verbal, and behavioural. On the website that meant stripping navigation back so people could reach a pharmacist, manage prescriptions, and find what they needed without friction. In the campaign it meant real stories of care arriving exactly when it was needed.

Express Script's "X Factor" ensured the brand promise actually showed up in every experience, everywhere, in every way it was needed.

SVP, ECD, Global Head of Design

Ren Rigby

Group Creative Director

Ryan Atkinson

Head of Verbal Design

Jenn Vano

Design Direction

Bethany Kennedy

Design

Ryan Atkinson, Kinzie Burke, Brigit Hickey, Bruno Da Silva, Nacho Frigeni

Verbal Design

Jenn Vano, Giselle Childs

Art Direction

Ryan Atkinson, Bruno Da Silva

Animation

Gavin Shapiro

Campaign Art and Copy:

Katie Edmondson, Katie Yoder, Babo Schokker

Campaign Roll out team

Josefina Casellas, Nacho Frigeni

Executive Producer

Jesu Pesara

Awards / Features

Behance Features: 1 × The Best of Behance

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