Project Details

Express Scripts Pharmacy, a pioneer in home delivery pharmacy since 1986, needed to modernize their brand to highlight their unique offering: specialist pharmacists available 24/7, providing personalized care. Our challenge was to rebrand the company, create a user-centric website, and develop a launch campaign including films, print ads, and digital banners.

We centered the new identity around the "X factor," symbolizing Express Scripts Pharmacy as an essential component in patients' wellness. By integrating visual, verbal, and behavioral design elements, we crafted a cohesive brand system that energized marketing campaigns and enhanced digital experiences.

Designing the website, we simplified navigation and made services easily accessible. The intuitive interface allows patients to connect with specialist pharmacists, manage prescriptions, and access personalized health information, ensuring the brand's promise translates digitally.

Our launch campaign brought the "X factor" to life, showcasing stories that highlight how Express Scripts Pharmacy acts as a personalized care force, delivering what patients need when they need it.

In my role, I guided a multidisciplinary team to ensure every aspect of the rebranding and campaign authentically reflected the company's mission. We revitalized Express Scripts Pharmacy's brand, reinforcing their position as a trusted partner in patient wellness.

Credits

SVP, ECD, Global Head of Design: Ren Rigby
Group Creative Director: Ryan Atkinson
Head of Verbal Design: Jenn Vano
Design Direction: Bethany Kennedy
Design: Ryan Atkinson, Kinzie Burke, Brigit Hickey, Bruno Da Silva, Nacho Frigeni
Verbal Design: Jenn Vano, Giselle Childs  
Art Direction: Ryan Atkinson, Bruno Da Silva
Animation: Gavin Shapiro
Campaign Art and Copy: Katie Edmondson, Katie Yoder, Babo Schokker
Campaign Roll out team: Josefina Casellas 
Executive Producer: Jesu Pesara

Express Scripts Pharmacy
Branding, Motion Design, Brand Behavior Design, UX/UI, Art Direction, Campaign Creative
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Express Scripts Pharmacy, a pioneer in home delivery pharmacy since 1986, needed to modernize their brand to highlight their unique offering: specialist pharmacists available 24/7, providing personalized care. Our challenge was to rebrand the company, create a user-centric website, and develop a launch campaign including films, print ads, and digital banners.

We centered the new identity around the "X factor," symbolizing Express Scripts Pharmacy as an essential component in patients' wellness. By integrating visual, verbal, and behavioral design elements, we crafted a cohesive brand system that energized marketing campaigns and enhanced digital experiences.

Designing the website, we simplified navigation and made services easily accessible. The intuitive interface allows patients to connect with specialist pharmacists, manage prescriptions, and access personalized health information, ensuring the brand's promise translates digitally.

Our launch campaign brought the "X factor" to life, showcasing stories that highlight how Express Scripts Pharmacy acts as a personalized care force, delivering what patients need when they need it.

In my role, I guided a multidisciplinary team to ensure every aspect of the rebranding and campaign authentically reflected the company's mission. We revitalized Express Scripts Pharmacy's brand, reinforcing their position as a trusted partner in patient wellness.

SVP, ECD, Global Head of Design

Ren Rigby

Group Creative Director

Ryan Atkinson

Head of Verbal Design

Jenn Vano

Design Direction

Bethany Kennedy

Design

Ryan Atkinson, Kinzie Burke, Brigit Hickey, Bruno Da Silva, Nacho Frigeni

Verbal Design

Jenn Vano, Giselle Childs

Art Direction

Ryan Atkinson, Bruno Da Silva

Animation

Gavin Shapiro

Campaign Art and Copy:

Katie Edmondson, Katie Yoder, Babo Schokker

Campaign Roll out team

Josefina Casellas, Nacho Frigeni

Executive Producer

Jesu Pesara

Awards / Features

Behance Features: 1 × The Best of Behance

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©RA 2009 — 2024

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