Centrepoint Spacesuit™ Collection

Graphic Design, Art Direction, Motion Design, UX/UI, Microsite Design, Campaign Creative


Awards

The Loeries: 1 × Gold Loerie
Behance: 1 × The Best of Behance, 1 ×  Advertising

Project Details

In 2017 the Middle East was looking up. Dubai had announced plans to colonise Mars by 2117, Saudi Arabia had named its first female astronaut, and the luxury houses were all mining space travel for their collections. Centrepoint, a mass fashion retailer, wanted in. So we flipped the premise: instead of bringing space down to fashion, we sent fashion up with a spacesuit collection designed from this season's Earthly trends.

The campaign asked one question: what will you wear when we go to space? The answer was a collection of spacesuits shown like couture. Life-size posters in full fashion poses, unveiled at a gallery night for influencers and press. Then we closed the loop: a microsite and catalogue paired every futuristic suit with the real Centrepoint pieces that inspired it, so anyone could "shop the look" and wear a bit of space today.

A retailer most people walked past became, for a moment, the brand dressing the future.

Credits

Design Creative Direction: Ryan Atkinson
Creative Direction: Ryan Atkinson, Giancarlo Rodas
Designers: Ryan Atkinson,Rijin Kunnath
Art Direction: Ryan Atkinson, Giancarlo Rodas, James Elgie
Typography: Ryan Atkinson
Copywriting: Alok Mohan, Steve De Lange
3D Artist: James Elgie
Animation: James Elgie, Ryan Atkinson
Retouching:  Chirag Doshi, Prasad Shetty
Case Study: Joris Bosdriesz
Concept Art: Karna Mukhia

Centrepoint Spacesuit™ Collection
Campaign, Print and Poster Design, Art Direction, Motion Design, Microsite Design
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In 2017 the Middle East was looking up. Dubai had announced plans to colonise Mars by 2117, Saudi Arabia had named its first female astronaut, and the luxury houses were all mining space travel for their collections. Centrepoint, a mass fashion retailer, wanted in. So we flipped the premise: instead of bringing space down to fashion, we sent fashion up with a spacesuit collection designed from this season's Earthly trends.

The campaign asked one question: what will you wear when we go to space? The answer was a collection of spacesuits shown like couture. Life-size posters in full fashion poses, unveiled at a gallery night for influencers and press. Then we closed the loop: a microsite and catalogue paired every futuristic suit with the real Centrepoint pieces that inspired it, so anyone could "shop the look" and wear a bit of space today.

A retailer most people walked past became, for a moment, the brand dressing the future.

Design Creative Direction

Ryan Atkinson

Creative Direction

Ryan Atkinson, Giancarlo Rodas

Design

Ryan Atkinson, Rijin Kunnath

Art Direction

Ryan Atkinson, Giancarlo Rodas, James Elgie

Typography

Ryan Atkinson

Copywriting

Alok Mohan, Steve De Lange

3D Artist

James Elgie

Animation

James Elgie, Ryan Atkinson

Retouching

Chirag Doshi, Prasad Shetty

Case Study

Joris Bosdriesz

Concept Art

Karna Mukhia

Spacesuit Design Contributors

Malika Akhmedova, Noor Hussein, Lara Atkinson, Elsa De Bruin, Simone Milani, Rijin Kunnath, Saif Al Din Rashwan

Awards/Accolades

The Loeries: 1 × Gold Loerie
Behance: 1 × The Best of Behance, 1 ×  Advertising