Centrepoint Spacesuit™ Collection

Graphic Design, Art Direction, Motion Design, UX/UI, Microsite Design, Campaign Creative


Awards

The Loeries: 1 × Gold Loerie
Behance: 1 × The Best of Behance, 1 ×  Advertising

Project Details

Centrepoint, a leading fashion retailer, sought to capitalize on a series of space-related events capturing public attention in the Middle East in 2017—such as Dubai's announcement to colonize Mars by 2117 and Saudi Arabia introducing their first female astronaut. While luxury brands like Chanel, Gucci, and Louis Vuitton were drawing inspiration from space travel for their collections, we took a different approach by designing a spacesuit collection inspired by Earth's fashion trends.

Our campaign posed the question: "What will you wear when we go to space?" We created the Centrepoint Spacesuit Collection, blending contemporary Earth fashion with futuristic space apparel. This PR-driven campaign centered around these unique spacesuit designs, which we showcased at a gallery event attended by influencers and fashion journalists. Life-size posters featured the designs in dynamic fashion poses, generating buzz and media coverage.

To extend the campaign's impact, we developed a microsite and a printed catalogue that paired each spacesuit design with the Centrepoint clothing it was inspired by. This allowed customers to "shop the look" with outfits they could wear today, effectively bridging the gap between imaginative concept and practical purchase.

By assembling a team of designers, 3D artists, animators, and editors we were able to bring this campaign to life, leveraging timely cultural events through creative storytelling and bold design. This campaign elevated Centrepoint's brand presence by taking fashion marketing to new frontiers.

Credits

Design Creative Direction: Ryan Atkinson
Creative Direction: Ryan Atkinson, Giancarlo Rodas
Designers: Ryan Atkinson,Rijin Kunnath
Art Direction: Ryan Atkinson, Giancarlo Rodas, James Elgie
Typography: Ryan Atkinson
Copywriting: Alok Mohan, Steve De Lange
3D Artist: James Elgie
Animation: James Elgie, Ryan Atkinson
Retouching:  Chirag Doshi, Prasad Shetty
Case Study: Joris Bosdriesz
Concept Art: Karna Mukhia

Centrepoint Spacesuit™ Collection
Campaign, Print and Poster Design, Art Direction, Motion Design, Microsite Design
—

Centrepoint, a leading fashion retailer, sought to capitalize on a series of space-related events capturing public attention in the Middle East in 2017—such as Dubai's announcement to colonize Mars by 2117 and Saudi Arabia introducing their first female astronaut. While luxury brands like Chanel, Gucci, and Louis Vuitton were drawing inspiration from space travel for their collections, we took a different approach by designing a spacesuit collection inspired by Earth's fashion trends.

Our campaign posed the question: "What will you wear when we go to space?" We created the Centrepoint Spacesuit Collection, blending contemporary Earth fashion with futuristic space apparel. This PR-driven campaign centered around these unique spacesuit designs, which we showcased at a gallery event attended by influencers and fashion journalists. Life-size posters featured the designs in dynamic fashion poses, generating buzz and media coverage.

To extend the campaign's impact, we developed a microsite and a printed catalogue that paired each spacesuit design with the Centrepoint clothing it was inspired by. This allowed customers to "shop the look" with outfits they could wear today, effectively bridging the gap between imaginative concept and practical purchase.

By assembling a team of designers, 3D artists, animators, and editors we were able to bring this campaign to life, leveraging timely cultural events through creative storytelling and bold design. This campaign elevated Centrepoint's brand presence by taking fashion marketing to new frontiers.

Design Creative Direction

Ryan Atkinson

Creative Direction

Ryan Atkinson, Giancarlo Rodas

Design

Ryan Atkinson, Rijin Kunnath

Art Direction

Ryan Atkinson, Giancarlo Rodas, James Elgie

Typography

Ryan Atkinson

Copywriting

Alok Mohan, Steve De Lange

3D Artist

James Elgie

Animation

James Elgie, Ryan Atkinson

Retouching

Chirag Doshi, Prasad Shetty

Case Study

Joris Bosdriesz

Concept Art

Karna Mukhia

Spacesuit Design Contributors

Malika Akhmedova, Noor Hussein, Lara Atkinson, Elsa De Bruin, Simone Milani, Rijin Kunnath, Saif Al Din Rashwan

Awards/Accolades

The Loeries: 1 × Gold Loerie
Behance: 1 × The Best of Behance, 1 ×  Advertising