Profile
Designer / Creative Director / Belieber
Having recently joined Impact BBDO as Creative Director, I'm responsible for driving and maintaining the overall creative vision of the Design department. Culture and creativity are a big focus, brought together to enable an environment that induces new ideas, unexpected outcomes, and an enjoyable journey along the way.
Prior to this, I was a design director at Frost*Collective and Re Sydney respectively, leading teams and projects across the various disciplines with a primary focus on branding and identity. I typically work on a range of projects from small to large-scale branding programmes for destinations, corporations and organisations. Recent brand work includes the University of Wollongong, Wine Australia, The Australian Cancer Research Foundation and Ridley. My work has received numerous awards including accolades from Cannes Lions, Clios, Art Director's Club, NY Type Directors Club, Graphis, AGDA, NY Festivals, AWARD, The One Show and has been featured in publications and exhibitions throughout the world.
I regularly lecture and talk at industry events and currently am getting into writing on design related subjects. I have also participated on industry award juries with recent jury panels including The Mohawk Awards (Australia) and Kyiv International Advertising Festival (Ukraine).
And on a (slightly) less than important note I'm unabashedly a belieber (in the less fanatical sense of the word). It may be a fairly common occurance to find his music blissfully pouring out of the speakers on my macbook — and fyi, it's not uncool to like Bieber these days.
Awards
2015
Type Directors Club NY
Certificate of Typographic excellence
Cannes Lions Design
Shortlist - Self promotion
The Mohawk Show
Best in Show - Brochure
Winner - Brochure
Finalist - Brochure
AGDA Awards
Finalist - Branding
Finalist - Writing for design
Finalist - Logo design
A.W.A.R.D Awards
Bronze - Branding
Bronze - Brochure
2014
Art Directors Club
Silver - Brochure
One Show
Merit - Brochure
Merit - Self Promotion
ISTD(International Society of Typographic Designers)
Certificate of Excellence
AGDA Awards Biennale
Finalist - Branding
Finalist - Graphic Design
Finalist - Graphic Design
New York Festivals
Finalist - Publications
Finalist - Corporate Image
Create Design Awards
Gold - Print Commercial
Finalist - Print Creative
Cannes Lions Design
Shortlist - Self promotion
Graphis Design
Merit - Publication
Merit - Logo
Merit - Branding
Dubai Lynx Design
Bronze - Self Promotion
Shortlist - Branding
Design Week
Shortlist - Brochure
2013 - 2007
Graphis Design 2013
Silver - Branding
Dubai Lynx 2012/2011
Bronze - Self Promotion
Shortlist - Typography
Mena’s Crystal 2012
Silver - Service industries
Promax World 2010
Gold - Best Typography on air
SABS Design Achievers 2007
Finalist - Student award
Industry
Design juries
The Mohawk Show
Ukrainian Design Awards
Recent guest lectures
Shillington College - What is branding
Recent industry talks
AGDA - Pecha Kucha
Tafe College - Design and branding
Enmore Tafe - Graduation Speech
Events
Dubai Behance Portfolio Review and Multispeaker conference
Moderation
American University of Dubai portfolio show
The Open Window School of visual communication portfolio show