Project Details

CloneForce™ is a Web3 Company and NFT storytelling project aiming to educate, guide, and safeguard those curious about blockchain technology through immersive narrative experiences that build community.

As co-founder, head of brand and chief creative officer, I led brand strategy, project management and the overarching creative vision, focusing on creating multichannel narratives that encourage user participation.

Our mission is to make the blockchain safer, fairer, and more inclusive. We advocate for safety, security, equal opportunity, and inclusivity. Through storytelling, we aim to shape perceptions of blockchain technology, onboard new users, and guide them into a welcoming, secure experience.

Without paid marketing or hype tactics, the project achieved significant organic growth. Eight weeks after launching the first collection, we amassed 13.8K NFTs across four collections, 13.1K Discord users, and 14.4K Twitter followers. Our community includes holders of prominent NFTs in the web3 space.

We built an engaging brand system and created immersive world designed to evolve through community interaction. Through engaging storytelling and a shared narrative, our community has found a sense of belonging, making the CloneForce story their own.

Credits

Founders: Ryan Atkinson, Yobs, Toprak Golesalan
Chief Creative Officer: Ryan Atkinson
Head of Design: Ryan Atkinson
Lead 3D Generalist: Toprak Golesalan
Head of Animation: Eddie Chew
Creative Director: Yobs
Writing and Storytelling: Ryan Atkinson, Yobs
Art Direction: Ryan Atkinson, Yobs
Design: Ryan Atkinson
UX/ UI Design: Ryan Atkinson
2D Animation: Ryan Atkinson
3D Animation: Eddie Chew, 
3D Rendering, Lighting, Vfx: Toprak Golesalan, Toprak Zubeyr, Mearg Taddese, Julien Chiari, Nurcihan GÜN
3D Modelling and texturing: Uzay Çalışkan
3D Rigging: Marcelo Procopio, Ogulcan Tayman
Soundtracks & Sound Design: Yobs, Mikhail Daken, Myles McDonald
Concept Art: Jheremy Raapack, Çağdaş Açıcı
Comic Artist: Jheremy Raapack

CloneForce™
Branding, Brand Strategy, Writing & Storytelling, Art Direction, World building, UX/UI, Art Direction, Motion Design, Business Design, Project Management
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CloneForce™ is a Web3 Company and NFT storytelling project aiming to educate, guide, and safeguard those curious about blockchain technology through immersive narrative experiences that build community.

As co-founder, head of brand and chief creative officer, I led brand strategy, project management and the overarching creative vision, focusing on creating multichannel narratives that encourage user participation.

Our mission is to make the blockchain safer, fairer, and more inclusive. We advocate for safety, security, equal opportunity, and inclusivity. Through storytelling, we aim to shape perceptions of blockchain technology, onboard new users, and guide them into a welcoming, secure experience.

Without paid marketing or hype tactics, the project achieved significant organic growth. Eight weeks after launching the first collection, we amassed 13.8K NFTs across four collections, 13.1K Discord users, and 14.4K Twitter followers. Our community includes holders of prominent NFTs in the web3 space.

We built an engaging brand system and created immersive world designed to evolve through community interaction. Through engaging storytelling and a shared narrative, our community has found a sense of belonging, making the CloneForce story their own.

Founders

Ryan Atkinson, Yobs, Toprak Golesalan

Chief Creative Officer, Head of Design

Ryan Atkinson

Creative Direction

Yobs, Toprak Golesalan, Ryan Atkinson

Lead 3D Generalist

Toprak Golesalan

Head of Animation

Eddie Chew

Writing and Storytelling

Ryan Atkinson, Yobs

Art Direction

Ryan Atkinson, Yobs, Toprak Golesalan

Design and UX/UI

Ryan Atkinson

2D Animation

Ryan Atkinson

3D Animation

Eddie Chew

3D Rendering, Lighting, Vfx

Toprak Golesalan, Toprak Zubeyr, Mearg Taddese, Julien Chiari, Nurcihan GÜN

3D Modelling and texturing

Uzay Çalışkan

3D Rigging

Marcelo Procopio, Ogulcan Tayman

Soundtracks & Sound Design

Yobs, Mikhail Daken, Myles McDonald

Concept Art

Jheremy Raapack, Çağdaş Açıcı

Comic Artist

Jheremy Raapack

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI

JOHANNESBURG 🡒 BAHRAIN 🡒 DUBAI 🡒 SYDNEY 🡒 DUBAI 🡒 NEW YORK

©RA 2009 — 2024

DESIGNER × LOVER × HUSBAND × DAD × GAMER × WEB3 MAXI